Arundhanti, founder of Beej gave up her long corporate career to start a conscious and innovative brand with the vision of providing alternatives for leather to Indian consumers. While there is a lot happening globally in the innovative materials space, there are only a limited Indian brands experimenting with them. Arundhati wanted to change that and so Beej was born in 2019.
From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.
Reducing their carbon footprint by opting for slower yet more expensive greener methods of production or by simply paying the emissions tax/contribution.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
Beej is an effort to create a brand where creativity, ethical practices and conscious fashion co-exist and thrive.