Core by JSI is an initiative by creative director Sayesha Sachdev, a graduate from Central Saint Martins where she studied fashion communication. Being raised in the industry made her realise how wasteful and unethical the truth behind fashion really was. It led to the conceptualisation of CORE. What started as a passion project with the aim to change the narrative, soon turned into a business. Sayesha is now involved in every decision and knows all her suppliers and artisans personally. In our conversation with her, she highlighted her vision to make sustainable fashion accessible to more people through creative use of fabrics and designs.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.
Reducing their carbon footprint by opting for slower yet more expensive greener methods of production or by simply paying the emissions tax/contribution.
Born from the philosophy of less is more, CORE is a conscious design house that focuses on providing the consumer, sustainable products and services. They take pride in working with natural, plant-based and recycled fabrics and elevating them to essential everyday wear. CORE's strong environmental and social values set them apart in the market - the brand focuses on radical transparency, honest pricing and rooted values to make sustainable choices more accessible to you.