Brinda, the founder and design lead at Morii, is a textile design graduate from NID Ahmedabad. An intuitive artist and an innovative designer, she has redefined the intersection of art and design. She has worked with women embroidery artisans from the villages of Bihar (with Sujni) and West Bengal (with Kantha). She believes that the only way to be sustainable is to create long lasting designs in harmony with nature while sustaining one of a kind, traditional techniques in India.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
No toxic or chemical dyes are used, resulting in products that are good for your skin and for the planet.
A design studio based in Gandhinagar, Gujarat, Morii’s vision is to reflect nature through its creations. At Morii, the creation of mindful and inventive embroidery is of utmost priority. The brand works with traditional artisanal communities of Kutch who are an integral part of the design process.