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Label in Focus

Peoli

Peoli is an apparel brand built on the principles of sustainable living through sourcing organic raw material, honouring indigenous skills and creating livelihoods for artisans in the Kumaon region of Uttarakhand. Peoli builds handcrafted products for customers with discerning taste who value the unique appearance, organic origins and premium craftsmanship in the brand’s work.

Introducing

The Founders

The National Institute of Design graduates, the founders of Peoli worked on the North East Textile Documentation Project in Nagaland carefully documenting the weaving, natural dyes, jewellery and language of many distinct Naga tribes. This helped them build an extensive knowledge of textiles and enhanced their experience in Visual Ethnography. This intensive study also encouraged them to understand the potential of artisans and natural resources of Uttarakhand – suffering from a dwindling population due to migration and rapid depletion of local skills. Peoli was born out of the intent to fight this using textile design expertise and understanding of the indigenous skills.

Crafted in Almora, Uttarakhand

Meet the Makers

Primarily working on a decentralised model, Peoli engages women artisans who are looking for opportunities to support their families in villages near Almora, Uttarakhand. In most cases, their employees are the sole earning members of their families. The brand works with around 15 salaried and 45-50 artisans on a decentralised basis. Women who have moved to Peoli from other jobs earn 120% higher salaries.

The Process

All Peoli pieces are handcrafted right from the processing of the raw material, spinning of the yarn, dyeing to weaving/knitting and embroidery. Each product takes anywhere between 10-40 days to be made depending on the complexity of the design. For the bags and mufflers it takes 10-15 days, fulltime, with 5 women artisans.

Standards

Peoli’s focus is training women artisans in various indigenous textile crafts of spinning, dyeing, knitting and embroidery while using eco friendly methods like solar heating, rain water harvesting and increased dependence on manual skills over machines.
  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

100% Hand Crafted

All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.

Reduced Carbon Footprint

Reducing their carbon footprint by opting for slower yet more expensive greener methods of production or by simply paying the emissions tax/contribution.

Community Focused

Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.

Traceable

From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.

100% Natural Dyes

No toxic or chemical dyes are used, resulting in products that are good for your skin and for the planet.

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