Arshia Bhargava and Avishek Mandal are the founders of this brand with a background in textile education from the National Instritute of Fashion Technology. Avishek comes from a weaver family and had seen the family looms being shut for years. The decision to start the brand was due to the hollowness & lack of evolution in the Indian Crafts.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.
Reducing their carbon footprint by opting for slower yet more expensive greener methods of production or by simply paying the emissions tax/contribution.