We spend time understanding the brands we work with. To help you make that fundamental shift in consumption, we believe and ensure you know your brands and their processes better as well. We assess brands against 6 standards of sustainability that evaluate their impact on the planet and its people. We call it the FIVORR framework:
F Fair → wages, good working conditions and empowerment of marginalised communities form the fundamental core for these brands.
I Indigenous → techniques and crafts specific to certain communities have been on the decline. These brands focus on co-creation with skilled artisanal communities, and reviving techniques that ensure better livelihoods. Naturally, the collections are made in small batches due the time and skill required on them.
V Vegan → brands that create clothing and accessories made from cruelty-free sources—neither harming animals or using them for testing in the process.
O Organic → We call on brands and products that use organic fibres such as cotton, hemp, jute and banana. These fibres are grown in controlled, chemical free environments. While Organic clothing is on the rise, it isn’t fast enough yet for farmers to easily switch to. Organic clothes are thus, usually more expensive than clothing made from conventional methods.
R Regenerative → taking ‘sustainable’ a level further, regenerative fashion brands source from farms, practicing methods that revitalise the soil, restore nutrients and capture carbon from the atmosphere and put it back in the soil. They provide as much as they take.
R Refashioned → Most clothes you wear end up in landfills. We support brands that reduce waste by reusing, recycling and repurposing. Because as consumers, we feel, our choices define our relationship with the planet.