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Label in Focus

Studio Rigu

With the aesthetic of ' Empowered femininity', the brand aims to provide couture as an everyday wardrobe essential to the modern woman. Each piece is thoughtfully and meticulously created on made to order to keep collections small and limited. 

The Founders

Brainchild of Riya Gupta, a graduate from the London College of Fashion. She wanted to create a brand that women love wearing that was comfortable yet of the finest quality. Rigu was born with the aim to provide transformative clothes by incorporating eccentric yet minimal and thoughful detailing.

Crafted in New Delhi, India

Meet the Makers

The brand has its own inbouse dyers who are masters at the art of shibori and hand tie and dye techniques. The weavers and embroiderers the brand works with are from the state of Uttar Pradesh in India, who are paid per piece based on the number of hours they spend creating a fabric.

The Process


  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

Plastic free Packaging

All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.

100% Natural Dyes

No toxic or chemical dyes are used, resulting in products that are good for your skin and for the planet.

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