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Label in Focus

The Loom Art

The Loom Art stands for the love for hand loom. The label focuses on reviving the old and dying authentic craft, embroidery and weaving techniques indigenous to villages in India. It is a fond effort to give a platform to artisans such as weavers, embroiderers, samplers, craftsmen to come together and co-create.

Introducing

The Founders

Aarushi Kilawat is a fashion graduate from Pearl Academy and hold a short specialisation in Print textile and Fashion Styling from Trent University in Nottingham. A solo traveller, an artist at heart and has also been working as a social activist for the last 5 years. She belives in creating lost lasting pieces of clothing that can be transferred from one generation to the next. For her, the idea of sustainable fashion comes from a feeling where a piece of clothing lives a journey and can be transferred from one generation to another. With long lasting designs as her goal, she intergrates luxurious handwoven fabric with introcate mughal embroidery with modern silhouettes.

Crafted in Jaipur, India

Meet the Makers

The Loom Art works with a varied group of wevers and spinners across the country depending on the type of fabric they are using. Some of highest skilled weavers in silks are found in Banaras while that of cotton and khadi can be found in West Bengal and Kutch. Therefore, several communities come together to create a final garment. There inhouse team of makers does the embroidery and finishing processes. This consists of 1 Pattern Master 5 embroiderers & 6 tailors, 4 finishing, trimming & production management experts.

The Process

The brand chmapions' loom-made fashion, as they believe that handwoven fabrics can sustain for a lifetime and have a longer shelf life. It therefore, works with a group of artisan clusters across India due to the range of weaving and embroidery techniques used in their collections. A majority of cottons, khadis and jamdanis are woven in quaint villages of West Bengal while a majority of their silks, chanderis and cotton-silks and their variants are woven in Banaras. The brand doesn't outsource embroidery and garment finishing processing to ensure only the highest quality of finishing is achieved.

Standards

The Loom Art believes that all the artisans and people working behind the scenes are the real superheroes and knows that without them they wouldn’t have their brand. They put their makers at the forefront and live by the motto of 'HAPPY CLOTHES MADE BY HAPPY HANDS'. Born out of looms, the brand wants you to invest in their story which lives a lifetime through its statement hand-embroidery and exquisite handspun textiles.
  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

100% Hand Crafted

All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.

Traceable

From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.

Community Focused

Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.

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