For far too long, the fashion industry has created its world of glitz and glamour on the shoulders of labour, it consistently undervalues. We have set ourselves the mission of correcting these wrongs, by platforming the designers, artisans and brands that believe in our goal of a more sustainable and conscious industry. We are bringing the real makers, creators and thought leaders to the forefront through our thoughtful curation.
We work directly with designers and artisans at the source. Since South Asia has suffered the most due to the rise of fast fashion, we have made it our key area of focus, especially craftsmen from the region. We endorse and support brands that committed to becoming ‘conscious’, at every step of the production cycle. Through alternative materials, designs and dyeing techniques that minimise waste and threats to the environment, these brands continue to work and evolve better practices. Because most pieces pass through the hands of artisans, they are either made to order or available in limited stock.
We spend time understanding the brands we work with. To help you make that fundamental shift in consumption, we believe and ensure you know your brands and their processes better as well. We assess brands against 6 standards of sustainability that evaluate their impact on the planet and its people. We call it the FIVORR framework:
F Fair → wages, good working conditions and empowerment of marginalised communities form the fundamental core of these brands.
I Indigenous → techniques and crafts specific to certain communities have been on the decline. These brands focus on co-creation with skilled artisanal communities and reviving techniques that ensure better livelihoods. Naturally, the collections are made in small batches due the time and skill required on them.
V Vegan → Brands that create clothing and accessories made from cruelty-free sources—neither harming animals or using them for testing in the process.
O Organic → We call on brands and products that use organic fibers such as cotton, hemp, jute and banana. These fibers are grown in controlled, chemical free environments. While organic clothing is on the rise, it isn’t fast enough yet for farmers to easily switch to. Organic clothes are thus, usually more expensive than clothing made from conventional methods.
R Regenerative → Taking ‘sustainable’ a level further, regenerative fashion brands source from farms, practicing methods that revitalise the soil, restore nutrients and capture carbon from the atmosphere and put it back in the soil. They provide as much as they take.
R Refashioned → Most clothes you wear end up in landfills. We support brands that reduce waste by reusing, recycling and repurposing. Because as consumers, we feel, our choices define our relationship with the planet.