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Label in Focus

IROIRO

As a zero waste fashion brand, IROIRO takes production waste that is usually trashed and weaves them into a textile of their own before dyeing it with natural dyes like indigo and kashish created by artisans of Bagru.
Introducing

The Founders

Founded by Bhaavya Goenka, IROIRO focuses on zero waste designs and pattern making techniques. A graduate in craft design with a specialization in textiles from the Indian Institute Of Crafts And Design, Bhaavya's training covered an deep understanding of design intervention in traditional Indian crafts.

Crafted in Jaipur, India

Meet the Makers

The brand works with local bagru printing artisans and women weavers to transform waste scraps into re-usable fabrics. The aim is to work with local clusters of artisans in the region.

The Process

Production waste is repurposed and upcycled using traditional weaving techniques into home and clothing goods. The dyeing process uses natural dyes like indigo which is also done locally.

Standards

IROIRO creates products and collaborates with other brands to re-use and repurpose their production waste giving this consumer waste a new life. 
  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

100% Hand Crafted

All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.

Community Focused

Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.

Plastic free Packaging

All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.

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